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	<title>DC by Design Blog&#187; Rosenthal Homes</title>
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	<description>Design and architecture in our capital</description>
	<lastBuildDate>Fri, 27 Apr 2012 16:13:56 +0000</lastBuildDate>
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		<title>Selling Modern in a Traditional Neighborhood</title>
		<link>http://dcbydesignblog.com/architecture/selling-modern-in-a-traditional-neighborhood/</link>
		<comments>http://dcbydesignblog.com/architecture/selling-modern-in-a-traditional-neighborhood/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 20:43:42 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Alter Urban]]></category>
		<category><![CDATA[John Coplen]]></category>
		<category><![CDATA[Josh Rosenthal]]></category>
		<category><![CDATA[Ron Ginsburg]]></category>
		<category><![CDATA[Rosenthal Homes]]></category>
		<category><![CDATA[Thorne Rankin]]></category>

		<guid isPermaLink="false">http://dcbydesignblog.com/?p=420</guid>
		<description><![CDATA[Ron Ginsburg is a serial builder and seller of homes. Not content to be a homebody, he&#8217;s quick to move on even after he&#8217;s created a masterwork such as this: &#8220;I do this for fun. This is my fourth one,&#8221; says Ginsburg, an investment and real estate executive. But with this style, in this economy, [...]]]></description>
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<p>Ron Ginsburg is a serial builder and seller of homes. Not content to be a homebody, he&#8217;s quick to move on even after he&#8217;s created a masterwork such as this:</p>
<div id="attachment_421" class="wp-caption aligncenter" style="width: 550px"><a href="http://dcbydesignblog.com/wp-content/uploads/2010/02/Stagefront.jpg"><img class="size-full wp-image-421 " title="Stagefront" src="http://dcbydesignblog.com/wp-content/uploads/2010/02/Stagefront.jpg" alt="" width="540" height="360" /></a><p class="wp-caption-text">The house in DC&#39;s Forest Hills is selling for $6.5 million. Photograph by Bob Narod</p></div>
<p>&#8220;I do this for fun. This is my fourth one,&#8221; says Ginsburg, an investment and real estate executive. But with this style, in this economy, the house has been on the market for eight months &#8212; unusual for his record. &#8220;This is the first time peple aren&#8217;t knocking down the door.&#8221;</p>
<p>He invited a mix of brokers and bloggers to his home last night in an effort to drum up more interest. He is already in the planning stages for his next home in the DC area &#8212; he wouldn&#8217;t say where &#8212; where he will build a structure such as what you would more likely see in Miami rather than the Mid-Atlantic. It will be an airy, multi-story beach house with a pool on the roof that has a see-through bottom.</p>
<div id="attachment_422" class="wp-caption aligncenter" style="width: 370px"><a href="http://dcbydesignblog.com/wp-content/uploads/2010/02/portrait1.png"><img class="size-full wp-image-422" title="portrait" src="http://dcbydesignblog.com/wp-content/uploads/2010/02/portrait1.png" alt="" width="360" height="197" /></a><p class="wp-caption-text">Ron Ginsburg, left, sits with the team that designed and built this house, and will stay on to do the next one. From Ron&#39;s left: Josh Rosenthal of Rosenthal Homes; Architect John Coplen of Alter Urban LLC, and his intern from Germany, Fabian Achenbach.</p></div>
<p>Ron bought a small piece of property in an established neighborhood filled with classic architecture and historic homes. The property, in fact, had once held the caretaker&#8217;s cottage to a large turn-of-the-20th-century manse across the way.</p>
<p>&#8220;I didn&#8217;t want to be the poor little stepchild of the neighborhood,&#8221; he says. I think he got what he wanted:</p>
<div id="attachment_424" class="wp-caption aligncenter" style="width: 550px"><a href="http://dcbydesignblog.com/wp-content/uploads/2010/02/Living-Room.jpg"><img class="size-full wp-image-424 " title="Living-Room" src="http://dcbydesignblog.com/wp-content/uploads/2010/02/Living-Room.jpg" alt="" width="540" height="360" /></a><p class="wp-caption-text">Photograph by Curtis Martin</p></div>
<div id="attachment_423" class="wp-caption aligncenter" style="width: 550px"><a href="http://dcbydesignblog.com/wp-content/uploads/2010/02/Dining-Room.jpg"><img class="size-full wp-image-423 " title="Dining-Room" src="http://dcbydesignblog.com/wp-content/uploads/2010/02/Dining-Room.jpg" alt="" width="540" height="360" /></a><p class="wp-caption-text">Photograph by Curtis Martin</p></div>
<div id="attachment_425" class="wp-caption aligncenter" style="width: 550px"><a href="http://dcbydesignblog.com/wp-content/uploads/2010/02/Kitchen.jpg"><img class="size-full wp-image-425 " title="Kitchen" src="http://dcbydesignblog.com/wp-content/uploads/2010/02/Kitchen.jpg" alt="" width="540" height="360" /></a><p class="wp-caption-text">Photograph by Curtis Martin</p></div>
<p>Ron says he was pleased to find a local team of architects and builders (although his interior designer, Sam Ewing, comes from Winter Park, Fla., where his family lives).  They include John Coplen of <a href="http://www.alterurban.com" target="_blank">Alter Urban</a>, Josh Rosenthal of <a href="http://www.rosenthalhomes.com" target="_blank">Rosenthal Homes</a>, and <a href="http://www.thornerankin.com" target="_blank">Thorne Rankin </a>of her eponymous landscape firm. &#8220;I thought I&#8217;d have to go to Seattle or Chicago to find contemporary,&#8221; he says. For more on the house, see the big feature it got in Home &amp; Design Magazine last year, <a href="http://www.homeanddesign.com/article.asp?article=19591&amp;paper=97&amp;cat=176" target="_blank">right here</a>.</p>
<p>So the question becomes, why sell now, in such a down market? &#8220;I&#8217;m totally crazy,&#8221; he says, matter-of-factly. &#8220;I like building things and getting rid of them. Building something new is part of the fun. I guess I like collecting things and disposing of them as much as I like living in them.&#8221;</p>
<p>But he&#8217;s not so crazy as to start on the next project before he sells this one. &#8220;I can only handle one giant mortgage at a time,&#8221; he jokes.</p>
<p>I took some of my own pictures yesterday of elements I absolutely love &#8212; it&#8217;s the details that count, right?</p>
<div id="attachment_426" class="wp-caption aligncenter" style="width: 442px"><a href="http://dcbydesignblog.com/wp-content/uploads/2010/02/doormat.png"><img class="size-full wp-image-426" title="doormat" src="http://dcbydesignblog.com/wp-content/uploads/2010/02/doormat.png" alt="" width="432" height="576" /></a><p class="wp-caption-text">The rocket-ship doormat is on either side of the front door. It&#39;s Ron&#39;s personal calling card, and it&#39;s repeated everywhere in the house, from napkins and cups to the night light in his bathroom. &quot;I love kitschy &#39;60s cartoon sci-fi,&quot; he says.  </p></div>
<div id="attachment_429" class="wp-caption aligncenter" style="width: 442px"><a href="http://dcbydesignblog.com/wp-content/uploads/2010/02/trashcan.png"><img class="size-full wp-image-429" title="trashcan" src="http://dcbydesignblog.com/wp-content/uploads/2010/02/trashcan.png" alt="" width="432" height="576" /></a><p class="wp-caption-text">Don&#39;t you love the trashcan? No really -- I love that the catering kitchen has a space under the sink for a huge trash bin for parties -- genius. </p></div>
<div id="attachment_430" class="wp-caption aligncenter" style="width: 501px"><a href="http://dcbydesignblog.com/wp-content/uploads/2010/02/caterkitchen2.png"><img class="size-large wp-image-430  " title="caterkitchen" src="http://dcbydesignblog.com/wp-content/uploads/2010/02/caterkitchen2-1024x768.png" alt="" width="491" height="369" /></a><p class="wp-caption-text">Ron had glass put on all the cabinets in the catering kitchen so anyone could see what&#39;s inside without hunting around. . </p></div>
<div id="attachment_431" class="wp-caption aligncenter" style="width: 442px"><a href="http://dcbydesignblog.com/wp-content/uploads/2010/02/orangesink.png"><img class="size-full wp-image-431" title="orangesink" src="http://dcbydesignblog.com/wp-content/uploads/2010/02/orangesink.png" alt="" width="432" height="576" /></a><p class="wp-caption-text">What an adorable sink for a tiny powder room -- and Ron thought enough to purchase soap and lotion in dispensers that match -- bestill my heart! </p></div>
<div id="attachment_432" class="wp-caption aligncenter" style="width: 442px"><a href="http://dcbydesignblog.com/wp-content/uploads/2010/02/romanoff.png"><img class="size-full wp-image-432" title="romanoff" src="http://dcbydesignblog.com/wp-content/uploads/2010/02/romanoff.png" alt="" width="432" height="576" /></a><p class="wp-caption-text">I have never seen Maya Romanoff wallpaper in person -- gold with glass beads, a powder room to impress any party guest. </p></div>
<div id="attachment_433" class="wp-caption aligncenter" style="width: 370px"><a href="http://dcbydesignblog.com/wp-content/uploads/2010/02/vacant.png"><img class="size-full wp-image-433" title="vacant" src="http://dcbydesignblog.com/wp-content/uploads/2010/02/vacant.png" alt="" width="360" height="412" /></a><p class="wp-caption-text">The door to the golden powder room -- what a brilliant idea to have a &quot;vacant/occupied&quot; lock, especially at big parties when tipsy people aren&#39;t likely to knock. </p></div>
<div id="attachment_435" class="wp-caption aligncenter" style="width: 501px"><a href="http://dcbydesignblog.com/wp-content/uploads/2010/02/purse1.png"><img class="size-large wp-image-435  " title="purse" src="http://dcbydesignblog.com/wp-content/uploads/2010/02/purse1-1024x768.png" alt="" width="491" height="369" /></a><p class="wp-caption-text">It&#39;s the little things that count -- a purse drawer in the huge front-hall closet, which also has shelves where you can recharge electronic devices. This guy thinks of everything. </p></div>
<div id="attachment_436" class="wp-caption aligncenter" style="width: 300px"><a href="http://dcbydesignblog.com/wp-content/uploads/2010/02/Stair2.jpg"><img class="size-full wp-image-436" title="Stair2" src="http://dcbydesignblog.com/wp-content/uploads/2010/02/Stair2.jpg" alt="" width="290" height="450" /></a><p class="wp-caption-text">A great decorating tip -- if you don&#39;t have a budget for fine art, decorate huge walls with sconces. The effect here is so cool. Photograph by Curtis Martin</p></div>
<div id="attachment_437" class="wp-caption aligncenter" style="width: 300px"><a href="http://dcbydesignblog.com/wp-content/uploads/2010/02/Master-Closet.jpg"><img class="size-full wp-image-437" title="Master-Closet" src="http://dcbydesignblog.com/wp-content/uploads/2010/02/Master-Closet.jpg" alt="" width="290" height="450" /></a><p class="wp-caption-text">Who said men where slobs? Photograph by Curtis Martin</p></div>
<p>And alright, if I had $6.5 million to spend, this house would be worth it for nothing else other than this 2,600-pound, egg-shaped marble tub. Even without water, it&#8217;s so comfy that I didn&#8217;t want to get out.</p>
<div id="attachment_438" class="wp-caption aligncenter" style="width: 442px"><a href="http://dcbydesignblog.com/wp-content/uploads/2010/02/jen.png"><img class="size-full wp-image-438" title="jen" src="http://dcbydesignblog.com/wp-content/uploads/2010/02/jen.png" alt="" width="432" height="576" /></a><p class="wp-caption-text">Photograph by Josh Rosenthal. Frog by Prince Charming. </p></div>
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